At the beginning of a deployment, outdoor digital menu boards may seem like a significant investment. However, if done right, the benefits far exceed the upfront costs.
Considering an outdoor digital deployment in the New Year? As prices slowly fall on enclosures, LCDs and content, more and more Quick Service Restaurant’s (QSR) are deciding that it is finally time to “go digital” both indoors and out. As Ben Sillitoe discussed in Essential Retail, “Research group IHS released a study in the summer, […]
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